About ELF:

E.L.F. Cosmetics was founded by Joseph Shamah and Scott Vincent Borba in June 2004. The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student. Borba was a 31-year-old Los Angeles beauty-industry veteran, responsible for previously launching brands such as Hard Candy cosmetics. Both were enthusiastic about an inexpensive, high-quality cosmetics line for women, and decided to form a company together. A few days after the party they sat down to brainstorm, and a business plan was created within months. Borba claims the idea originated from seeing women with expensive cars such as BMWs and Mercedes-Benzes buying bargain-price cosmetics at 99-cent stores in Los Angeles.

e.l.f.(short for Eyes Lips Face) Cosmetics was officially launched in New York City on June 2004, also with the assistance of Shamah's father Alan. They continue to sell high-quality cosmetics at $1, $3, and $6 price points.

On February 3, 2014, TPG Growth bought a majority stake in E.l.f. Cosmetics.Joey Shamah was replaced by Tarang P. Amin, who "has been appointed president, chief executive officer and director of E.l.f. Cosmetics".

Congrats to our talent Jesy J. on landing a music video for Royal Tusk!

About ROYAL TUSK:

You can't stop a mammoth.

Especially a rock 'n' roll mammoth led by singer/guitarist Daniel Carriere and bassist Sandy MacKinnon.

Royal Tusk is the name of their beast -- a shaggy, tenacious force with hints of Americana, soul, and a whole lotta heart. Their first six-song EP, Mountain, is due June 10 on Hidden Pony Records. You could say the title refers to the pair's immovable friendship, but it's also a cheeky nod to their persistence as musicians -- not even a mountain can deter Royal Tusk.

"We've been pushing a cart uphill for years," Carriere chuckles. "We just don't know how to stop," MacKinnon admits.

You might recognize the two from Ten Second Epic, one of Edmonton's most beloved rock bands.

Its a pleasure to announce the recent participants from the Amazing Race Canada Sukhi and Jinder Atwal have been signed with M Models and Talent Agency.  For Bookings please contact [email protected]

About Sukhi & Jinder Atwal:


Sukhi and Jinder are the ultimate brother-sister team with ambitions to conquer the world. They have worked together on entrepreneurial pursuits at home as well as abroad and saw one of their ventures expand into South Asia. They are fierce, competitive, and very determined.

Sukhi is the demanding older sister who dreams big and never says no to a new challenge, while Jinder is the brains behind the operation and follows through on his sister’s tremendous visions. From a young age, they have been inseparable because, for Sukhi, bringing her brother along meant their parents would let her do anything. This successful duo strives to maintain a typical sibling relationship with sarcasm, rivalry, and competition. Jinder claims he will be completing challenges while his sister sits on the sidelines, which she of course vehemently denies. 

Both agree that they need to relax in order to compete well on the race. “We need to comprehend the clues instead of running around like crazy people,” said Sukhi. “Moving way too fast…or doing something without slowing things down and actually thinking about it first will be our biggest challenge,” adds Jinder.

They are inspired by their father’s immigration from India to Terrace, B.C. with no money and no English vocabulary. He simply wanted to build a life of opportunity for his future children. Winning 'The Amazing Race Canada' would further Sukhi and Jinder’s beliefs that they can achieve anything.

Motto: “We will do whatever it takes! We are here to win! We got this!”

About LavaLife:

Lavalife began as a basement operation in 1987 by four Torontonians, Bruce Croxon, Nick Paine, David Chamandy and Ed Lum. It began as an automated telephone answering and broadcast service called Teleclassifieds, which evolved into a telephone dating service known as Telepersonals.

The business blossomed as each of the four partners focused on his area of expertise, David: new city expansion, Bruce: marketing, Ed: product development, Nick: organizational development.

The owners of Lavalife bought an online dating site called Webpersonals. Upon that purchase, new website went online as Webpersonals and rebranded as Lavalife in 2001.

The site's revenue comes from Canada more than any other country. Annual revenue has approached $100M at least twice. In 2004, the four partners sold their stakes in Lavalife to Vertrue, a direct marketing company in the US.

In 2011, Lavalife was acquired by Toronto-based company, First Media Group.

Congrats to our model Jordan R. on landing the commercial for Urban Planet!

About Urban Planet:

Urban Planet is a place where customers can come and spend time, and find well-made and stylish merchandise. Urban Planet provides the consumer with an oasis of light and space in which a comprehensive assortment of key brands, fashion merchandise and accessories are offered.

Congrats to our model Christopher C. on landing a project for MTV VMA CONTEST (PROMO Commercial)

About MTV:

MTV is a Canadian English language Category A specialty channel devoted to talk, lifestyle and documentary programming

About Bell Media:

Bell Media is the mass media subsidiary of BCE. Its operations include television broadcasting and production, radio broadcasting, Digital Media, and Internet properties including Sympatico.ca

About Pride:

Pride Week is a ten-day event held in Toronto, Ontario, during the end of June each year. It is a celebration of the diversity of the LGBT community in the Greater Toronto Area. It is one of the largest organized gay pride festivals in the world, featuring several stages with live performers and DJs, several licensed venues, a large Dyke March, a Trans March and the Pride Parade. The centre of Pride Week is the city's Church and Wellesley village, and both the Dyke March and the main Pride Parade are primarily routed along the nearbyYonge Street, Gerrard Street and Bloor Street. In 2014, the week will serve as the 4th WorldPride, and is expected to be much larger than standard Toronto Prides.

Pride Week is organized by Pride Toronto, a non-profit organization. A small complement of seven staff support the work of 19 festival teams and 6 advisors, each team is responsible for an aspect of the festival. Each team is administered by two or three volunteer Team Leads. The long-term vision for, and strategic oversight of, the organization and the festival is managed by 12 volunteers on the Board of Directors.

Congrats to Kadeem H.on landing a commercial for the Toronto Raptors!

About The Raptors:

The Toronto Raptors are a professional basketball team based in Toronto, Ontario. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association.